It all started when our founder, Eddie John, visited Uganda for the first time after 13 years in March 2019.
Eddie was born and raised in Uganda until the age of 14 when he moved to Sweden. In Kamwookya, the metropolitan area of Kampala where Eddie was brought up, lies some of the worst environmental and health vulnerabilities imaginable. As a 10-year-old boy he had to witness countless tragedies, other children and adults in developed countries would never encounter. From illness and death ravaging the communities affecting children, familiar faces, and even loved ones. It wasn't a life he or his parents had wished for but it's the sad reality, and Eddie still carries the scar's from his childhood in his memories to this day.
As a result of plastic pollution and poor public health management, diseases such as asthma, pulmonary cancer (from inhalation of poisonous gases), liver damage, and kidney failure have tragically taken many people's lives. They are a major threat to the new generation.
His experience in the country made him realise how thankful he is for all the little things in life, and how much he could do to use his knowledge and experience to help those in need. Being raised in the slums of Uganda, where plastics are still shockingly one of the leading causes of illness (and even worse, death), Eddie really wants to make a difference and help through social impact.